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Real Estate Auction Marketing Advantages

Seller Benefits

  • Never has to worry about selling too inexpensive

  • Offers the Seller another option

  • Creates competition among buyers. Auction price can exceed the price of a negotiated sale. An auction generates excitement

  • Exposes the property to a large number of pre-qualified buyers

  • Requires that potential buyers pre-qualify for loans

  • Property is sold as is, where is and how is without contingencies

  • Accelerated sales-the property can sometimes be sold within three weeks of listing

  • Eliminates high seller carrying costs (such as interest, taxes, maintenance)

  • Auction brings interested buyers to a "Point a Decision", they must act now or lose an opportunity to purchase

  • Auction brings interested buyers to a "Point A decision". They must act now or lose an opportunity to purchase

  • Auction is a true market forum-the highest buyer pays the lowest price a seller will accept

  • A seller knows exactly when the property will sell

  • A seller sets the terms and conditions of the sale, maintains control of the property throughout the auction (depending on auction type), and actively participates in the sale process

  • Auction reduces the time the property is on the market

  • Auction eliminates numerous and unscheduled showings

  • Auction takes the seller out of the negotiation process

  • Auction is an aggressive, advanced marketing program that increases potential interest in and awareness of a property

  • Seller is able to obtain liquidity

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