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Never has to worry about selling too inexpensive
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Offers the Seller another option
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Creates competition among buyers. Auction price can exceed the price of a negotiated sale. An auction generates excitement
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Exposes the property to a large number of pre-qualified buyers
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Requires that potential buyers pre-qualify for loans
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Property is sold as is, where is and how is without contingencies
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Accelerated sales-the property can sometimes be sold within three weeks of listing
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Eliminates high seller carrying costs (such as interest, taxes, maintenance)
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Auction brings interested buyers to a "Point a Decision", they must act now or lose an opportunity to purchase
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Auction brings interested buyers to a "Point A decision". They must act now or lose an opportunity to purchase
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Auction is a true market forum-the highest buyer pays the lowest price a seller will accept
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A seller knows exactly when the property will sell
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A seller sets the terms and conditions of the sale, maintains control of the property throughout the auction (depending on auction type), and actively participates in the sale process
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Auction reduces the time the property is on the market
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Auction eliminates numerous and unscheduled showings
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Auction takes the seller out of the negotiation process
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Auction is an aggressive, advanced marketing program that increases potential interest in and awareness of a property
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Seller is able to obtain liquidity
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